Pirojsha transformed the real estate landscape at Godrej step by step.

Pirojsha transformed the real estate landscape at Godrej step by step.

Pirojsha transformed the real estate landscape at Godrej step by step.

Pirojsha's Godrej stepped into the role of executive director at Godrej Properties, the real estate branch of the long-standing Godrej conglomerate, fresh from Columbia University's business school. This was in 2008, amid the global financial crisis when the real estate sector in India was struggling with a trust deficit due to a lack of funds and delayed housing projects. Homebuyers were distressed by financial and business uncertainties. At just 28, Pirojsha embarked on a methodical approach to strengthen and expand Godrej Properties, a trait frequently mentioned by those who have worked with him.

Senior executives who collaborated with Pirojsha noted his analytical and data-driven decision-making style and his exceptional interpersonal skills. Under his leadership, the company became one of the first Indian real estate firms to adopt a capital-lite business model, focusing on joint developments and development management agreements rather than traditional land banking. This strategy proved successful.

Recently, the group announced a succession plan where Pirojsha will succeed Nadir Godrej as chairperson of Godrej Industries in August 2026. In the meantime, he will serve as executive vice-chairperson of Godrej Industries Group. Shishir Baijal, chairman and managing director of Knight Frank India, praised Pirojsha as a leader well-suited to connect with Millennials and Gen-Z, who are becoming the dominant consumer segments in real estate.

Gaurav Pandey, MD and CEO of Godrej Properties highlighted Pirojsha’s dedication to employee and worker welfare, especially during the pandemic when he ensured the company maintained its focus on labour welfare, providing medical aid, rations, and timely payments. Nearly 25,000 workers were vaccinated, fed, and provided with sanitized living conditions during the lockdown.

Before his business school tenure, Pirojsha helped expand Godrej Properties' presence from two cities to ten by 2008. As executive director, he took the company public in 2010, raising $100 million. When he became CEO in 2012, the company lacked scale and project diversity. To address this, Pirojsha brought in an international consultant to streamline operations, focusing on high-return, low-risk projects rather than capital-intensive ones.

Godrej Properties is on track to exceed its business development target of Rs 15,000 crore for the 2023-24 financial year, focusing on acquiring new projects ready for immediate development rather than merely amassing land. Pirojsha's leadership has established a strong foundation for the company, and he now has the resources to further build on this success.
About the author
Sandeep Sadh

About Sandeep Sadh

Sandeep Sadh has been in the real estate business since 1993 in Mumbai. He has expertise in Buying, Selling, Leasing properties in Mumbai and a deep understanding of legal and tax related matters due to his experience.

Summary

Over the years, he has experienced the City's growth. He has been a columnist in the Times of India with numerous articles, which bring about a clear picture of the real estate market in Mumbai. He is a regular on NDTV, CNBC, ET Now Real Estate and Zee News, giving his experienced quotes as and when required.

Sandeep Sadh has used information and technology since the year 1998 and now what people call it Prop Tech to cater to the needs of Home Buyer, Seller, Investor and Corporates, HNI and NRI looking to Buy/Sell or Lease their properties in the Mumbai Property Market.

Sandeep has a holistic experience of real estate be it Leasing an Apartment for your CEO in the most upmarket buildings, to enter into a long lease for your office in Mumbai in prime buildings or an Investment in good projects with a detailed analysis keeping in mind the Demand and Supply and other micro factors of the project/property.

Sandeep Sadh has developed a few websites like www.mumbaipropertyexchange.com, www.realestatemumbai.com, www.propi.in which augment the real estate consulting business.

Right from Investments in Primary Markets to Selling, leasing and specializing for NRI’s all over the world. He is an expert in NRI Home Buying and Selling and has a good understanding of the Income Tax laws pertaining to Selling a Property and Repatriating funds overseas or reinvesting based on Capital Gains etc.

Experience

  • Residential Leasing
  • Commercial Leasing
  • Residential Home Buying
  • Commercial Property Buying
  • Investment Properties with complete Property Management as your Real Estate Family office

While transacting in the above segments, he has complete experience and deep understanding of the paper work, his areas of expertise are :

  1. Drafting of the Leave and License Agreements
  2. MOU for Buying/Selling Properties
  3. Drafting Agreement for Sale
  4. Gift Deeds
  5. Computing of Capital Gains with current ready reckoner values
  6. Drafting of Supporting Power of Attorney.

As an add on Service, Sandeep Sadh has tied up with various Professionals like Lawyers and Chartered Accountants who add value in transacting and specially services for Non Resident Indians.

Application to Income Tax for Lower Tax Deduction Certificate – Through a qualified CA and keeping a grip on the traction so that the remittance back to Non Resident Indians after Selling the property is seamlessly transferred.

You can connect with Sandeep Sadh on ssadh@mumbaipropertyexchange.com

LinkedIn - https://www.linkedin.com/in/sandeepsadhmpe/